Monday, June 3, 2024
2:00 – 3:30 pm ET

Explore Creative Trends in Enrollment and Admissions to Boost Numbers

Due to many factors, including the pandemic, a loss of confidence in higher education, and an increase in costs, there are an estimated 3 million fewer students enrolled in colleges and university in the United States today compared with 2010. Confidence in higher education is at an all-time low. Over the past ten years, a significant number of institutions of higher education have closed, a trend that we expect to continue over the next decade. And beginning in fall of 2025, there will be a shift in student demographics resulting in even fewer traditional age students.

Overcome these barriers and focus on infrastructure building. Create a system that will enable success in moving forward.

In order to increase enrollment, institutions of higher education will need to reach a broader audience and will need to ensure that their limited marketing dollars are all being pulled into the same direction.

Join us on June 3, 2024 when our expert presenters will explore creative approaches to marketing and outreach that are focused on what students and their families are looking for today. Capture prospective students and their families through effective and unique marketing strategies that will help your institution stand out from the rest.

Topics Covered

Gain crucial, actionable takeaways that will help you:

• Build a comprehensive marketing and enrollment management team.
• Create synergy between the work of marketing and enrollment management.
• Identify the key strategies that work best for the recruitment of new students and their families.
• Discuss gaps in your current system(s) used for marketing and recruitment.
• Identify strategies needed to pull together a Request for Proposal (RFP) process to bring in strategic partners.
• Think beyond first year students and identify complementary strategies for transfers, graduate and other populations.

Presenters

Dr. Greg Nayor brings over 23 years of professional experience in higher education to his current role at La Salle as the Vice President for Enrollment Management.Click here for full bio.

Kent Barnds serves as the Executive Vice President for Strategy & Innovation and VP for Enrollment at Augustana College, where he has worked since 2005. Click here for full bio.